Project: Wellness Within Reach Commercial

Tools & Apps: Premiere Pro, After Effects, Photoshop, Illustrator, CapCut Pro, Canon R5 (for Photography only)

Process:

• Produced and directed a commercial with a 20 person production crew, shot on Arri Alexa 35.
• Worked with an editor and colorist to create the full format for release on Connected Televisions Nationwide and local AMC Theatres.
• Reformatted for Google and Meta ads.
• Art directed photography for use in subsequent marketing campaign and print materials.

Project: Love For All Campaign

Tools & Apps: Photoshop, Premiere Pro, CapCut Pro, Klaviyo, Adobe Stock

Process:

• Developed a video that captured love in all forms, for the appreciation of love to use the subheader “Love LOVE” and subsequent “Love….” titles to segue into product promotion.
• Featured the video reformatted for still and animation graphics for social, web, and mobile.
• Created a landing page banner, ensuring consistent branding and messaging.

Project: March Madness Distributor Email Campaign

Tools & Apps: Canon R5, Helicon Focus, Helicon Remote, Photoshop, Klaviyo, Adobe Stock

Process:

• Art directed a March Madness season campaign featuring top sellers.
• Worked with team to edit, design, and release campaign through email, text, landing page, and social media.
• Reformatted for Google and Meta ads.

• Developed photography and editing techniques for product images, providing remote art direction through tethered photography sessions.

Project: Festival Catalog Cover

Tools & Apps: Canon R5, Photoshop, Klaviyo, Adobe Stock, In-House Studio, InDesign, Illustrator

Process:

• Art directed model photoshoot for a yearly catalog cover.
• Worked with in-house team on image editing, catalog design and production to be ready for tradeshow season.
• Reformatted for web, print, and email campaign.

Project: Digital Illustration Marketing Campaign

Tools & Apps: iPad, Apple Pencil, Procreate for illustration; Photoshop for resizing and optimization.

Process:

• Developed a vibrant digital illustration in Procreate that incorporated the entire marketing team’s ideas into different scenes, including classic movies like Christmas Vacation and A Christmas Story.
• Featured the illustration in an email campaign to highlight the special offer.
• Adapted the artwork into a landing page banner, ensuring consistent branding and messaging.
• Reformatted for social media post and story, optimizing for platform-specific dimensions and engagement.

Project: Digital Illustration Marketing Campaign

Tools & Apps: Canon R5, Photoshop, Klaviyo, EOS Digital, In-House Studio Lighting

Process:

• Conceptualized & released a Halloween campaign featuring new products.
• Worked with team to edit, design, and release campaign through email and text simultaneously with website feature launch.
• Reformatted for social media and Meta ads.

• Led the art direction for photography, which was used in the subsequent website images, marketing and print materials.

Project: Football Season Campaign

Tools & Apps: Canon R5, Photoshop, Klaviyo, EOS Digital, Helicon Focus + Helicon Remote, Set Design, In-House Studio Lighting

Process:

• Conceptualized & released a football season campaign featuring top sellers.
• Worked with team to edit, design, and release campaign through email and text simultaneously with website feature launch.
• Reformatted for Google and Meta ads.

• Led the art direction for set design and photography, which was used in the subsequent marketing campaign and print materials.

Project: Hot Pink Catalog Cover

Tools & Apps: Canon R5, Photoshop, Klaviyo, Adobe Generative AI, In-House Studio, InDesign, Illustrator

Process:

• Art directed model photoshoot for a yearly catalog cover.
• Worked with in-house team on image editing, catalog design and production to be ready for tradeshow season.
• Reformatted for web, print, and email campaign.

Project: Film Pitch Deck/Director’s Treatment

Tools & Apps:  Photoshop, Adobe Stock, Illustrator, Canva

Process:

• Worked with the producer and writer to capture a blend of 80s nostalgia, and horror in the syle of Stephen King novels.

• Worked with the director and cinematographer, to create a retro color palette and eerie, gritty visuals.

• Designed slides highlighting the show’s plot, iconic characters, and theme.

• Incorporated feedback from writer and director to ensure the final deck matched the 80’s cinematic and immersive vibe.

Project: Docu-Series Pitch Deck

Tools & Apps:  Adobe Stock, Captured Footage, Illustrator, Canva

Process:

• Crafted a sleek, moody style that blends powerful personal storytelling with national urgency. Chose a sophisticated, blue-green color palette mixed with bright red to convey both the health urgency and environmental aspects.

• Designed a clear, cinematic arc from Shemane Nugent’s personal health crisis to the expert insights and national stakes. Incorporated smooth transitions and consistent headings for maximum impact and readability.

• Used striking, high-contrast visuals and thoughtful framing to evoke the hidden dangers of mold and the human stories beneath. Employed strategic use of bold fonts and pull quotes to draw the eye to key insights.

• Worked closely with the director, producer, and marketing team to ensure the pitch deck’s visuals aligned seamlessly with the doc’s emotional tone and journalistic urgency.

Project: Commercial Pitch Deck/Director’s Treatment

Tools & Apps:  Client Images, Client Footage, Adobe Stock, Illustrator, Canva

Process:

• Worked with the producer to capture the commercial’s fun, quirky tone, weaving in Midwestern charm and lighthearted humor.

• Collaborated with the director and cinematographer to craft bold, vibrant visuals and a playful, accessible style, combining client-supplied footage and stock content.

• Designed slides that showcased the comedic swaps, magical moments like the unicorn reveal, and the campaign’s broad rollout across digital and broadcast channels.

• Incorporated feedback from the cinematographer and director to ensure the final deck captured their vision.